THE SIGNAL
Kids of Iran
arenot necessarily Iranian.
They are anyone
who sees it—
who sees it—
and knows to keep
one eye open.
one eye open.
We wear it
to say what you
can’t say
can’t say
without saying it.
something understood.
We’ve seen this before.
Will they decide
what we can and can’t
wear?
SAY LESS.
MOVE
SMARTER.
SMARTER.
stop explaining yourself.
Kids of Iran
is built by everyday Iranians.
No permission was needed.
People who know what it costs to speak freely.
This is not just their reality.
It’s yours now.
In cities like London,
12,000
people a year
investigated
or arrested
12,000
people a year
investigated
or arrested
For words.
FROM IRAN
An invitation to the West:
KEEP YOUR FREEDOM
Not fashion.
A signal.
Something quiet.
No words.
Just signals.
You know
what this is.
what this is.
You know exactly
what they are.
what they are.